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How the verdict works

No guesswork and no paid placement. Every verdict comes from recorded prices, using the same rules for every product.

1. We check every store

We collect prices from store APIs, affiliate network feeds and public retail catalogs, several times a day. Shipping is included when the store reports it, so the cheapest option is the cheapest you'll actually pay.

2. We keep the price history

Each day we record the lowest price across all stores. From the last 90 days we calculate the typical price (the median, so one odd day doesn't skew it) and the lowest price.

3. We give one clear answer

Deal when today's best price is within 2% of the 90-day low and that low is at least 3% under the typical price, or when today's price is at least 10% below the typical price.

Nope in every other case. We tell you why: the price is above typical, it's the usual price (no rush), or the store's "was" price is inflated, meaning it's more than 5% above anything that offer charged while we tracked it.

Too early when we have fewer than 7 days of history. We'd rather say we don't know yet than make something up.

4. You buy from the store

Checkout happens on the store's own site, with its warranty, shipping and return policy. We only point you to the best offer.